Private-sector style career development in a growing social enterprise
An excellent career development opportunity
Industry: Nonprofit/International Development
Function: Digital Marketing & Communications
Employer: One Acre Fund
Job Title: Digital Media Analyst
Job Location: New York
Function: Digital Marketing & Communications
Employer: One Acre Fund
Job Title: Digital Media Analyst
Job Location: New York
Duration: Minimum 2 years commitment, full-time job
Organization Description
Most of the world's poor are farmers, representing the largest and most uniform group of poor people in the world. One Acre Fund is a growing social enterprise in Kenya, Rwanda, Burundi, and Tanzania that is innovating a new way of helping farm families to achieve their full potential. Instead of giving handouts, One Acre Fund invests in farmers to generate a permanent gain in farm income. We provide farmers with a "service bundle" that includes education, finance, seed and fertilizer, and market facilitation. Our program is proven impactful – every year, we weigh thousands of harvests and measure 50-100% average gain in farm income per acre. We have laser-like focus on generating better lives for the people that we serve.
Job DescriptionWe are seeking an exceptional individual to optimize One Acre Fund’s digital assets, implement cutting-edge digital strategies that amplify the voices of smallholder farmers, and dramatically increase the engagement of supporters in online platforms.
Reporting to the global communications manager with latitude for strategy development and implementation, the digital media analyst will manage One Acre Fund’s digital and social platforms and implement best practices across all digital assets, with a particular focus on improving search engine optimization (SEO) and reaching new supporters with high affinity.
One Acre Fund’s rapid growth and demonstrated impact provides limitless opportunities to engage audiences interested in international development, social enterprise, and agriculture innovation. With your expertise, we’ll be able to stimulate a groundswell of support for some of the hardest-working farmers in the world.
Primary duties:
- Develop and implement digital marketing and social networking strategies.
- Maintain www.oneacrefund.org and manage contracts with web developers.
- Maintain the organization’s UK and Netherlands websites and content.
- Improve One Acre Fund’s SEO and grow the number of visitors to the website.
- Oversee and produce daily content for One Acre Fund’s 7 social media networks.
- Set up, track, and evaluate goals in Google Analytics.
- Manage the Google AdWords grant and with a focus on meeting recruitment goals.
- Institute best practices and updates to maintain excellent Google ratings.
- Produce One Acre Fund’s e-newsletters, increasing open and click-through rates.
- Closely follow and act on new media developments, platforms, and trending topics.
- Monitor relevant breaking news and participate in rapid response communications.
- Support global campaigns, ensuring maximum digital reach.
- Support video production and editing.
Career Growth and Development
One Acre Fund invests in building management and leadership skills. Your manager will invest significant time in your career development. We provide constant, actionable feedback delivered through mentorship and through regular management consulting-style career reviews. We also have regular one-on-one meetings, where we listen to and discuss career goals, and work collaboratively to craft roles that each person can be passionate about. Because of our rapid growth, we constantly have new high-level roles opening up and opportunities in many functions. This results in fast career growth for our staff.
Qualifications
We are seeking an exceptional digital analyst that will help take our organization to the next levels of impact and scale in the online space. Candidates who fit the following criteria are encouraged to apply:
Professional Qualifications
- Bachelors or masters degree in communications, computer science, marketing or equivalent program and/or equivalent experience.
- Demonstrated fluency in digital and mobile communications.
- Demonstrated fluency in social media networks and emerging platforms.
- Fluency in SEO and Google scoring/ranking systems.
- Fluency in Google AdWords and PPC.
- Fluency in Google Analytics and related analytics systems.
- Strong quantitative and analytical skills and ability to present data clearly.
- Basic knowledge of HTML coding a plus.
- Video editing a plus.
- Language: English required.
Personal Attributes:
- Driving passion to amplify the voices and stories of smallholder farmers.
- Entrepreneurial spirit and demonstrated leadership experience.
- Ability to take reasonable risks, work independently, and to seize opportunities.
- Personal and cultural humility. We are looking for passionate people who combine strong leadership skills with good humor, patience, and a humble approach to service to join our growing family of leaders.
Preferred Start Date
Flexible
Compensation
Benefits
Health insurance, 401k contribution, flexible work environment (if based in the US).
To Apply
Complete this form (http://myjotform.com/form/40471746260553). You will be prompted to submit your CV and cover letter. You may also be asked to submit work samples for some positions. Returned Peace Corps Volunteers (RPCVs), please submit a copy of your Description of Service (DOS) in the appropriate section.
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