Job, Digital Marketing Manager, 1776, DC

Digital Marketing Manager

Washington, DC

Marketing

Full-time

1776, a global incubator and seed fund, is seeking a full-time Digital Marketing Manager to join its marketing team. If you want to build your career in a fast-paced environment where you can collaborate with the some of the most inspiring startups changing industries that matter, then we are a good match. We’re looking for a Digital Marketing Manager with the experience, energy and creativity to achieve our marketing goals. The Digital Marketing Manager will develop, experiment, test and optimize digital marketing channels. These channels include social media, SEM, SEO, email, display and website to meet and exceed lead generation and audience growth goals. The ideal candidate is a goal-oriented, strategic and collaborative thinker who can seamlessly execute tactics and juggle multiple projects while meeting deadlines. This individual must be a self-starter with previous experience in digital marketing or sales and an understanding of an integrated marketing and communications approach. Candidates should possess a proven track record of: Developing marketing materials Implementation of digital marketing campaigns Online marketing strategies and programs leading to sales conversions Experience and understanding of website management and social medial platforms This position is on the digital marketing team and reports into the Editor.

Responsibilities

• Ideation, execution and optimization of our digital marketing efforts, including paid search (SEM) and social media, display advertising, email marketing, marketing automation, and mobile marketing.
• Work with our content and PR team members to develop effective integrated cross-channel campaigns.
• Design and create effective online ads and landing pages.Drive acquisition KPIs, including CPA, CTR, conversions, and ROI.
• Deliver reporting and insights that accurately measures channel performance on a daily through annual basis.
• Manage our list acquisition strategy and segmentation.
• Keep up-to-date on digital marketing best practices.
• Manage our suite of marketing and reporting tools.
• Support and execute marketing campaigns geared toward internal stakeholders such as member companies and strategic partners. 
• Demonstrate strong project management skills including: conceptualization; analysis; driving alignment; planning resources; managing milestones and objectives

Skills & Experience

• 2 years experience minimum
• BA / BS required (Marketing major a plus)
• Excellent verbal and writing skills
• High competency in Microsoft Office, Adobe Acrobat, Adobe Illustrator, HTML and Photoshop
• Google Analytics experience strongly preferred
• Excellent understanding of digital marketing, search engine optimization and social media
• Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs
• Social media experience
• Ability to pay attention to detail, multi task and work independently
• Very strong organizational skills
• A desire to work with disruptive and world-changing startups around the globe
• Ability to thrive in a fast-paced environment while juggling multiple initiatives
• Deep commitment to the mission of 1776
• Can-do, team oriented attitude

Salary commensurate with qualifications & experience
for more info see http://www.1776.vc/careers/